2026 SEMA Show Highlights
Event Date: November 3-6, 2026
Location: Las Vegas, NV
Seven leading automotive and powersports OEMs will showcase their new vehicles, concept builds, and customization experiences at the upcoming SEMA Show. Notable participants include:
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Ford Motor Co.
- Celebrating performance and personalization.
- Wide range of accessories and performance parts for enthusiasts.
- Expect surprises and hands-on experiences.
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Harley-Davidson
- Focus on customization with motorcycle showcases.
- Engaging installations that reflect racing heritage.
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Honda Racing Corporation
- Dynamic showcase of two-wheel and four-wheel performance.
- Displays will include championship-winning performance and interactive experiences.
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Mitsubishi Motors
- Marking its return since 2012, highlighting a bold business plan through 2030.
- Focus on four-wheel-drive heritage and model innovations.
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Mopar/Stellantis
- Featuring bold concept vehicles and innovative builds.
- Emphasis on personalization and performance engineering.
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Nissan
- Displays concept vehicles that blend creativity and capability.
- Showcases heritage-inspired builds and off-road projects.
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Toyota
- Celebrating creativity and versatility of its vehicles.
- Highlighting how customization meets diverse needs.
Keynotes:
- Tom Gattuso (SEMA): Highlights the importance of the Show for manufacturers to connect with builders and enthusiasts.
- Matt Simpson (Ford): Emphasizes the creative spirit within the Ford community.
- Bryan Niketh (Harley-Davidson): Discusses the brand’s focus on customization.
- Jon Ikeda (HRC): Mentions the significance of connecting racing lessons to new product possibilities.
Registration & Participation:
- Qualified attendees can register now.
- Hotel reservations available through SEMA’s official hotel provider.
- Companies interested in exhibiting can find more information at SEMA Show Exhibitor Info.
About SEMA:
The Specialty Equipment Market Association (SEMA), founded in 1963, produces the SEMA Show, the leading venue for manufacturers and buyers in the automotive specialty equipment industry. More details available at www.semashow.com.
