Kakao Entertainment and Atlantic Music Group have announced a strategic partnership to develop K-pop talent and expand K-pop audiences in North America. This collaboration encompasses various aspects including strategy, music production, marketing, and promotion.
Joseph Chang, co-CEO of Kakao Entertainment, emphasized the significance of combining the strengths of a leading Korean entertainment company and a major U.S. music powerhouse. This synergy aims to create opportunities for K-pop artists to connect with global audiences and enhance the genre’s global presence.
Elliot Grainge, chairman and CEO of Atlantic Music Group, noted Kakao’s successful track record in artist development, suggesting that their combined capabilities will create exciting pathways for artists worldwide.
Atlantic Music Group manages several prominent labels like Atlantic Records and 300 Entertainment and is home to artists such as Bruno Mars, Charli XCX, Cardi B, and Miley Cyrus.
Kakao’s co-CEO Jang Yoon-jung was recognized in Billboard’s “2026 Global Power Players” list, further highlighting the prominence of both organizations within the industry.
This partnership follows recent collaborations in the K-pop sector, notably the HYBE and Universal Music Group partnership aimed at global artist development.
