Here’s a summary of the key points from the trends affecting the global mobility ecosystem:
Key Trends in Global Automotive Industry
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Muted Interest in All-Battery Electric Vehicles (BEVs): Despite rising interest in internal combustion engine (ICE) and hybrid vehicles, BEV enthusiasm remains relatively low in many markets.
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Increase in Brand Defection: Consumers are more willing to switch brands, indicating changing loyalties in the automotive sector.
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Resurgence of Autonomous Vehicles: While autonomous vehicles are gaining attention again, consumer concerns about these technologies persist.
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Shift Towards Mobility as a Service (MaaS): Many younger consumers are leaning towards services like MaaS instead of traditional vehicle ownership, reflecting changing usage patterns.
This survey of over 30,000 consumers across 30 countries aims to inform automotive companies about consumer preferences and strategic investments. For further insights, you can download the full report.
