Amanda Hirsch, the host of “Not Skinny But Not Fat,” emphasizes that the most successful brand partnerships begin well before signing any contracts. At ADWEEK’s Advertising HQ event, she shared her strategy of prioritizing brand alignment over financial gain—often accepting lower fees from brands she genuinely uses and trusts.
Hirsch evaluates potential partners based on her authentic experience with their products and how beneficial they would be for her audience. She finds it easy to turn down deals that don’t fit her criteria, believing that more opportunities will arise. As she puts it, her main focus is always on what her audience would truly appreciate.
