Warner Music Central Europe Appoints Nici Ochmann as Head of Culture and Creator Marketing
Berlin, Germany – Warner Music (WM) Central Europe has appointed Nici Ochmann as its new Head of Culture & Creator Marketing, effective immediately. Based in Berlin, Ochmann will oversee the creator marketing strategy and cultural initiatives aimed at improving social and streaming performance for artists in the region.
Ochmann joins Warner Music after a decade at Adidas, where she served as the Global Culture Marketing Cluster Lead for GSA. Her role involved collaborations across music, sports, fashion, art, film/TV, streetwear, and subcultures. This appointment is part of Warner Music Central Europe’s expansion effort in Berlin.
In her new position, Ochmann will shape the company’s Culture & Creator Marketing strategy by developing partnerships and campaigns led by artists and creators. Her focus will be on authentic collaborations and crafting digital-first cultural narratives, building high-impact alliances with both domestic and international talents.
“Niels, Seb, and the team are committed to reimagining what a modern music company looks like. Music sits at the center of lifestyle, fashion, sports, art, and culture,” Ochmann said regarding her new role. “I look forward to empowering our artists to lead conversations across culture and communities.”
Niels Walboomers, President of WM Central Europe, remarked, “Nici brings an invaluable perspective from the lifestyle space, where culture moves at lightning speed. Her ability to connect brand narratives with creator dynamics makes her a perfect fit for us.”
During her time at Adidas, Ochmann collaborated with a diverse array of talents, including BHZ, Capital Bra, Linkin Park, Juju, and Shirin David, among others. This wealth of experience positions her well to drive Warner Music artists forward in a rapidly evolving cultural landscape.
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