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Super League Partners with Panda Express for In-Game Advertising
A recent independent Nielsen study confirms that in-game advertising significantly boosts brand awareness and recommendation. Super League Enterprise, Inc. has partnered with Panda Express, transforming a pilot program into a continuous presence in popular gaming platforms Fortnite and Roblox, targeting 18 to 34-year-olds.
Over 18 months, the initiative began with culturally relevant activations, leading to positive player feedback and measurable brand lift. Key findings showed a 3% increase in brand awareness and significant lifts in brand consideration and recommendation.
In 2026, the program evolved into an always-on marketing platform, featuring immersive content updates and persistent brand placements in gaming environments. Recognized for its innovative approach, this collaboration demonstrates the effectiveness of integrating brands into gaming experiences, turning casual engagement into real-world purchasing.
About Panda Express and Super League
Panda Express is the largest family-owned Asian dining chain in the U.S., while Super League connects brands with the global gaming population through innovative advertising solutions.
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