Stray Kids Boosts Busan Tourism with Viral Videos
Overview:
Popular K-pop band Stray Kids has significantly impacted Korea’s tourism efforts, with their promotional videos for the Korea Tourism Organization (KTO) surpassing 10 million views. Launched in July as part of the BIAS Stray Kids Busan Trip campaign, these videos encourage fans to explore sites linked to their favorite artists.
Key Highlights:
- The campaign, developed in partnership with JYP Entertainment, showcases Busan’s attractions, including:
- Songdo Beach
- Bupyeong Kkangtong Market
- Gamcheon Culture Village
- Band member I.N. shares insights about his hometown, adding a personal touch to the videos.
Additional Elements:
- The KTO has teamed up with Klook to offer travel itineraries based on locations featured in the videos, complete with discounts for international fans.
- During Stray Kids’ RUN IT world tour in Seoul, the KTO promoted Busan and other regional destinations, witnessing foreign fans traveling to Busan after viewing the campaign.
Future Plans:
The KTO plans to expand its partnerships with K-pop artists to further entice fans to explore Korea’s diverse locales through engaging content.
