Gopuff Launches Jefferey Park: A Celebrity-Backed Pinot Noir
PHILADELPHIA, PA — Gopuff is expanding its celebrity-backed product line with the introduction of Jefferey Park, a new limited-production wine brand created in collaboration with entertainer Common and Argentine winemaker Karim Mussi. This product will be available through Gopuff and select BevMo! stores.
The first release, Jefferey Park Pinot Noir 2024, is priced at $19.99 for a 750-milliliter bottle, though prices may vary depending on the market. The wine hails from Altocedro’s estate vineyard in La Consulta, Mendoza, where it is crafted from 27-year-old clone 777 vines, fermented with native yeasts, and aged for 12 months in neutral French oak barrels.
Common collaborated closely with Mussi on the blend and flavor profile, reflecting on their meticulous product development. “We took our time getting this Pinot Noir just right, and I’m really proud of what we created together,” Common stated.
The name “Jefferey Park” is a tribute to a park near Common’s childhood home in Chicago, symbolizing his roots. Gopuff aims to leverage its retail and delivery networks to propel talent-driven consumer brands, having previously worked with figures like Tom Brady and Alix Earle.
Tyler Stewart, Gopuff’s head of marketing, emphasized the synergy in this collaboration, stating, “Jefferey Park is the result of what happens when great creators, world-class craftsmanship, and Gopuff’s infrastructure and scale come together.”
Please note: Jefferey Park Pinot Noir is available only to customers 21 and older.
For community-driven news, consider supporting Chester County news through MyChesCo.
