Another Round of Winners Hits the Table
ANOTHER ROUND OF WINNERS HITS THE TABLE
Another round of Winners & Finalists has been revealed from Las Vegas, with four juries completing their deliberations across various categories:
- Entertainment & Content and Cultural Catalyst
- Sports
- Production & Post and Music Video
- Non-Traditional
This year marks the introduction of the first-ever winners in the Cultural Catalyst and Sports categories, which have been added for 2026, alongside the refreshed Entertainment & Content category.
Additionally, five more judging panels have commenced their evaluations across:
- Creativity In PR
- Health & Wellness
- Pharma
- Health & Wellness – Craft
- Pharma – Craft
- LIA Chinese Creativity
With more jury rooms now in action, the next wave of Statues is already beginning to take shape.
Entertainment & Content and Cultural Catalyst Winners and Finalists Announced
Led by Jury President Geoff Edwards, the jury for Entertainment & Content and Cultural Catalyst has announced this year’s Winners & Finalists.
This year, Entertainment & Content has been enhanced to recognize storytelling that transcends traditional marketing, rewarding work that audiences engage with on their own terms. The jury awarded a Grand LIA, three Gold, four Silver, four Bronze Statues, along with nine Finalists.
Grand LIA Winner:
AlmapBBDO, São Paulo for “The Walk to the Walk of Fame,” created for Johnnie Walker.
Cultural Catalyst, new this year, recognizes creativity that sparks conversation and becomes a part of the cultural dialogue. In its inaugural year, the jury awarded five Gold, two Silver, two Bronze Statues, and two Finalists.
View All Entertainment & Content and Cultural Catalyst Winners and Finalists
Sports Winners and Finalists Announced
LIA’s inaugural Sports jury, led by Jury President Shannon Washington, has unveiled its first Winners & Finalists.
Sports celebrates original, culturally aware creativity inspired by sport. The jury presented a Grand LIA, four Gold, seven Silver, nine Bronze Statues, along with 15 Finalists.
Grand LIA Winner:
VML Poland, Warsaw for “Lucky Fan Index,” created for Wisła Kraków FC.
View All Sports Winners and Finalists
Production & Post and Music Video Winners and Finalists Announced
Led by Jury President Christiane Dressler, the Production & Post and Music Video jury has reached its conclusion.
Production & Post emphasizes excellence in production values and craft. This year, the jury awarded a Grand LIA, nine Gold, 15 Silver, 23 Bronze Statues, and 16 Finalists.
Grand LIA Winner:
Ogilvy Bangkok for the series created for The Coca-Cola Company titled “Dentist” and “Cable Guy.”
Music Video recognizes short films and videos crafted around musical performance. The jury assigned a Grand LIA, four Gold, one Silver, one Bronze Statue, in addition to two Finalists.
Grand LIA Winner:
Rue Creative Studio, Paris for “BZNS,” crafted for Mond.
View All Production & Post and Music Video Winners and Finalists
Non-Traditional Winners and Finalists Announced
Under Jury President Cristina Reina, the Non-Traditional jury has shared its results.
Non-Traditional rewards innovative ideas that defy conventional labels. This year, the jury recognized a Grand LIA, 11 Gold, five Silver, 11 Bronze Statues, along with five Finalists.
Grand LIA Winner:
VML UK, London for “The KitKat Heist,” created for KitKat.
View All Non-Traditional Winners and Finalists
This marks a significant year in various categories, highlighting creativity and innovation across the industry.
