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Space Partnerships in the NFL: The Denver Broncos and MDA Space
The NFL is often seen as a “copycat league,” and the Denver Broncos have recently forged a unique partnership with MDA Space, marking the first space collaboration in the league. Dennis Moore, the Broncos’ Chief Commercial Officer, highlighted Colorado’s robust aerospace industry, valued at around $15 billion and employing about 55,000 people, as a driving force behind the partnership.
The collaboration aims to leverage the Broncos’ proximity to the space industry, with MDA Space seeking to recruit talent and inspire the next generation in STEM fields. Moore believes that the visibility from this partnership will attract interest from both potential employees and fans.
There is already interest from other NFL teams in emulating the Broncos’ initiative, positioning space partnerships as a potential avenue for franchises with existing connections to the aerospace sector. Moore indicated that successful metrics from the MDA Space partnership could lead to additional collaborations across the league.
MDA Space is considered a “tier one” partner by the Broncos. This relationship will feature substantial branding during player introductions, aligning the team’s game-day experience with MDA Space’s mission-driven ethos. Moore expressed excitement about the potential of this partnership and its implications for future collaborations within the space industry.
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