Visit Newport Beach, California, and Qatar Airways have signed a Memorandum of Understanding (MoU) during the Arabian Travel Market (ATM) in Dubai. This agreement aims to enhance collaboration in promoting Newport Beach as a top tourist destination for residents of Gulf states, including Qatar, Saudi Arabia, Bahrain, Kuwait, Oman, and the UAE.
The MoU was signed by Hendrik Abraham Du Preez, Vice President of Africa & Global Leisure Sales at Qatar Airways, and Glenn Johnston, Vice President of Middle East Aviareps and Visit Newport Beach’s Middle East Representative. It sets a framework for both entities to leverage their strengths in marketing and promotion.
### Expanding Newport Beach’s Awareness
Kamia Kinchlow, Vice President of Global Luxury Leisure at Visit Newport Beach, emphasized that this MoU is a milestone in raising awareness and demand for Newport Beach among discerning travelers from the Middle East. The collaboration with Qatar Airways will highlight the area’s shopping, dining, wellness, boating, and family-friendly attractions.
### A Uniquely Californian Experience
Located just 45 minutes from Los Angeles International Airport (LAX), Newport Beach offers beautiful beaches, waterfront activities, and exceptional dining in a welcoming community. The area’s central southern California location serves as a hub for international visitors to explore famous theme parks, national parks, and scenic coastal drives.
To attract Middle Eastern residents, the collaboration will feature joint digital marketing campaigns, including special packages and offers available on Qatar Airways Holidays’ Newport Beach landing page. This partnership signifies Newport Beach’s commitment to the Middle East as an important market for luxury tourism and business exchange.
