The Novel Narwhal: New Pop-Up Location in Roanoke
Overview:
The Novel Narwhal, a bookstore that began as an online venture, has opened a new location within the Aromas on Oak coffee shop in Roanoke.
Background:
Previously located at The Market at Roanoke, The Novel Narwhal’s owners Kelli and Melissa Whall found the space unsuitable following its relocation to Keller. They believe that the combination of coffee and books at Aromas is a perfect synergy for their business.
Customer Engagement:
Kelli Whall expressed enthusiasm for connecting with Aromas customers, stating their goal of curating an inventory aligned with customer preferences. The store allows for custom orders via social media or their website.
Community Involvement:
Ryan Buck, co-owner of Aromas on Oak, emphasized community response and the benefits of integrating a bookstore into a coffee shop atmosphere. The Novel Narwhal hosts a monthly silent book club at the coffee shop, fostering a literary community.
Business Origins:
Founded in 2022, the Whalls aimed to provide accessible reading options for families, filling the gap for independent bookstores. Their journey began with market events, culminating in the establishment of their new location.
Location Details:
Address: 400 S Oak St, Roanoke, TX 76262
Map:
Google Maps Location
The Novel Narwhal grand opening at Aromas on Oak, Aug. 22. (Photo by Cody Thorn/Community Impact)
