iQIYI iJOY Conference 2026: Unveiling Over 350 New Premium Titles and Embracing a New Era of AI-Enhanced Entertainment

iQIYI iJOY Conference 2026 Highlights

Date: September 25, 2026
Location: Beijing, China

Key Announcements

• New Titles: iQIYI unveiled over 350 new titles set for release in 2026-2027, emphasizing its AI-powered entertainment strategy.
• AI Strategy: The focus includes:
  1. Premium live-action and long-form AIGC (AI-Generated Content) production.
  2. Building a robust creator ecosystem.
  3. Exploring new content formats enabled by emerging technologies.

Insights from Leadership

• Yu Gong, Founder and CEO, emphasized the platform’s role in supporting creators with new service programs, aiming to foster a community where talent is recognized and rewarded.
• Xiaohui Wang, Chief Content Officer, discussed industry shifts towards:
  • Broader creative participation (C2C era).
  • Niche content demand (“Minority” era).
  • Focus on emotional engagement (Platinum era).

Content Expansion

• Genres: Long-form dramas will cover contemporary, historical, romance, suspense, and sci-fi topics, aimed at younger audiences.
• Short-Form Drama: Growth in vertical-screen formats and a push into youth-oriented content.
• Variety Shows: A mix of flagship franchises and collaborations with platforms like Douyin to nurture new talent.

Upcoming Events

• iQIYI Scream Night: Scheduled for December 5, 2026, at Galaxy Arena, returning for a three-year residency.

Innovative Productions

• “Immortals Over Mortal Love”: A groundbreaking hybrid AI drama set to premiere in Q4 2026, integrating advanced production techniques with professional actors.
• Successful AIGC Validation: The series “The Ferry Man” recouped costs rapidly, supporting the financial viability of AIGC.

Marketing Innovations

• Launched the first big-data marketing system designed for household terminals, focusing on family needs and leveraging AI for content creation and marketing efficiency.

Future Vision

iQIYI aims to lead in AI-driven innovations across content and marketing, enhancing collaborations and delivering premium entertainment experiences globally.

For further details, visit the full announcement here.