“The Angry Birds Movie 3” is set to open in December, featuring creators like MrBeast and Salish Matter, alongside Japan’s Dentsu agency, which is making its debut as a film investor. Dentsu is involved in producing “Angry Birds 3” and is contributing to a substantial $66 million marketing budget.
As part of its new strategy, Dentsu is looking to partner with various TV and film projects, focusing on engagements with IP owners and creators. Dentsu’s efforts reflect a broader trend of advertising firms increasing their presence in Hollywood, providing services to independent producers craving marketing expertise.
The agency is not just investing in “Angry Birds 3” but aims to spearhead future entertainment projects across multiple genres. Dentsu’s executives emphasize their commitment to integrating brands early in the creative process, enhancing opportunities for brand partnerships and client integration within various projects.
This move aligns with a changing Hollywood landscape, where large studios are diminishing in number and independent producers are increasingly seeking support from agencies like Dentsu. The company wants to capitalize on this evolution, aiming for an expansive footprint in the entertainment space while forging deeper connections with brands through projects like “Angry Birds 3.”
