Insights from Azamara’s Dondra Ritzenthaler on Succeeding in Travel
Dondra Ritzenthaler, a prominent figure at Azamara, emphasizes the importance of a “lion’s mentality” in the travel industry. Success requires not just competition but also dedication to exceed others through personalized service and meaningful client interactions.
Key Strategies for Travel Advisors:
- Personal Touch: Send clients handwritten notes and welcome-home gifts.
- Engagement: Host in-person events like Cruise Nights, consistently ask for referrals, and implement service fees when appropriate.
- Storytelling: Share personal travel stories that resonate with clients rather than just processing bookings.
Azamara’s Competitive Edge:
Dondra outlined Azamara’s significant investments to enhance its offerings, including:
- $80 Million Refurbishment: Comprehensive upgrades across all four ships, starting with Azamara Quest.
- New Facilities: Addition of an Atlas Bar, a third specialty restaurant (Chef’s Table), and luxurious suites.
- Experience More Package: A commissionable offer aimed to motivate travel advisors by enhancing client experiences.
Upcoming Itineraries and Destinations:
- 2029 World Cruise: The longest cruise at 195 nights, alongside shorter options for UK and Australian markets.
- New Locations: Return trips to South Africa and Alaska, year-round Japan trips from 2028, and numerous new destinations in 2027 and 2028, including unique ports in Europe, Asia, and Latin America.
Enhanced Experiences:
- Entertainment: Introduction of 10 new shows and culinary experiences.
- Extended Sailings: Late nights and overnight stays on more than half of all sailings.
- Support for Travel Advisors: New training modules and engaging events onboard aimed at professional development.
Advice on Selling Azamara:
Ritzenthaler encourages travel advisors to focus on the unique experiences and relationships fostered by Azamara’s crew, along with personal stories that highlight the brand’s value. Engaging in the World Academy training program is highly recommended to fully understand Azamara’s strengths.
These strategies and insights underscore the evolving landscape of the travel industry and how both advisors and companies can thrive by prioritizing relationships and unique experiences.
