Amadeus is set to launch its Amadeus Max for Travel Sellers in the Gulf region, enhancing travel agencies’ efficiency through artificial intelligence. Integrated into the Amadeus Selling Platform Connect, this AI copilot helps travel consultants with tasks such as interpreting airline fare rules and reviewing Passenger Name Record (PNR) histories, streamlining booking processes.
As travel agencies in the GCC look for advanced technology to minimize operational complexity, Amadeus’ investment in AI aims to improve customer engagement and offer more high-value services. The new tool enables quicker access to information and assists with complex bookings, reducing error rates and the time spent on traditionally manual tasks.
Ernesto Sánchez Beaumont, Managing Director of Amadeus Gulf, highlighted the importance of speed, precision, and customer experience in today’s travel environment. He emphasized that Amadeus Max reflects their commitment to providing agents with intelligent tools to enhance productivity and elevate traveller experiences.
