The Last Ditch Bar and Arts Venue in Greenfield, Massachusetts, recently faced backlash after announcing a mask-optional policy for Saturday nights, aimed at increasing customer attendance during tough financial times. Despite maintaining mask requirements on other nights, the announcement sparked over 400 angry comments, with some accusing the venue of neglecting the needs of its disabled and immunocompromised clientele.
The bar had been a unique space for those requiring a safer environment, and the policy change felt like a betrayal to many. An apology from the bar addressing the reaction only drew more criticism when it failed to include alt text for visually impaired users.
Founded in 2025 with an intention to create a queer-friendly community space, the bar struggles with financial viability and has seen a decline in attendance. Co-founder Jackie Matellian, now the sole operator, faces both emotional and financial pressures, including a looming back rent of $3,900.
In the first Saturday under the new policy, attendance was low, with few patrons present, questioning the effectiveness of the mask-optional move. This situation highlights the difficult balance between creating an inclusive space and maintaining financial stability in the competitive nightlife industry, especially for lesbian bars in an already dwindling category. The venue aims to transition into a cooperative model to alleviate some of the burdens on individual owners.
