This piece highlights the significant cultural influence of Historically Black Colleges and Universities (HBCUs) and the Divine Nine fraternities and sororities in shaping fashion and identity. The new Cross Colours campaign, titled For The Culture 2.0, aims to bridge the gap between this cultural impact and its recognition in the fashion industry.
Key Highlights:
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Community-Centric Campaign: Featuring Los Angeles-area alumni and current students of the Divine Nine, the campaign blends vintage and contemporary styles from Cross Colours. It emphasizes authentic representation, co-created by alumni of HBCUs.
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Notable Contributors: The campaign includes voices from well-known figures connected to HBCUs, such as Brandy, MC Lyte, and Yo Yo, linking contemporary culture back to its historical roots.
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Legacy of Cross Colours: Founded in 1989, Cross Colours is known for its vibrant styles paired with messages of social consciousness, making it a pivotal part of hip-hop culture.
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Cultural Reminders: Launching during National HBCU Week, the campaign serves as a reminder of the deep connections between fashion, music, and the rich legacy of HBCUs and the Divine Nine.
Overall, For The Culture 2.0 seeks to celebrate and elevate the contributions of Black culture in a way that resonates with community identity and pride.
