By SEMA News Editors
F=ma Adds Brian Scotto and 321 Action Action to Creative Operations
F=ma, based in Irvine, California, has announced the addition of filmmaker and creative executive Brian Scotto along with his production company 321 Action Action. This move aims to enhance F=ma’s capabilities in producing original content, branded entertainment, and long-form storytelling for automotive and motorsports audiences.
321 Action Action will remain under its own branding while functioning as F=ma’s creative production studio. It will support various projects across RACER, GRIDLIFE, The ID Agency, and commercial partners. Scotto also joins the F=ma Executive Team while retaining his roles as CEO and Chief Creative Officer of 321 Action Action.
James Schiefer, CEO of F=ma, stated: “For decades Brian has been one of the defining creative forces behind modern automotive culture… Bringing Brian and 321 into the F=ma family allows us to pair the industry’s strongest media, events, and marketing platform with one of its most respected creative storytellers.”
Scotto founded 321 Action Action after serving as co-founder and Chief Creative Officer of Hoonigan Industries. Notably, his work has garnered over 1 billion views, and the company won three Gold and two Silver Telly Awards in the past year.
“This recent shift opens up a vastly larger opportunity for storytelling in our space… automotive enthusiasts are ready for larger-scale documentaries and premium shows,” Scotto noted.
With over two decades of experience in automotive media, Scotto has a background in editing several enthusiast publications and co-creating the Gymkhana franchise, which received Emmy recognition and multiple awards.
Within F=ma, 321 Action Action will focus on developing original content, branded projects, documentaries, and cinematic productions.
For further details, visit fmagroup.llc.
The Wheel Group Adds Industry Veteran Patrick Fitzgerald
The Wheel Group (TWG), located in Ontario, California, has welcomed automotive wheel expert Patrick Fitzgerald to its National Accounts team. Fitzgerald brings over two decades of industry experience, having held senior sales roles with Custom Wheel House and Method Race Wheels.
Fitzgerald emphasized, “Great products get you in the door, but great programs and great relationships are what keep you there… TWG is a natural fit. I’m excited to help our customers find solutions that grow their business.”
In his new position, Fitzgerald will concentrate on national account relationships and strategic programs for TWG’s brands and products.
Wade Kawasaki, CEO of The Wheel Group, expressed enthusiasm about Fitzgerald’s expertise: “Patrick knows wheels, and he knows the enthusiast… We’re excited to have him on the team.”
Fitzgerald joins TWG as the company expands its portfolio of wheel, tire, accessory, and off-road brands.
For more information, visit thewheelgroup.com.
