“Everything Related to the Business” – Bills COO Justifies Playing Canadian National Anthem in the U.S.

The Buffalo Bills faced some backlash during their home opener when they decided to play the Canadian national anthem, “O Canada,” sung by the Barenaked Ladies. COO Pete Guelli defended this decision, stating it was part of a marketing strategy aimed at Southern Ontario and Toronto. He emphasized that this approach is vital for their business model, as combining the Buffalo market with the Greater Toronto Area ranks as one of the top five NFL markets. Despite some fans’ mixed reactions, the Bills have no plans to apologize or halt their efforts to engage with their Canadian fan base.