Disney has partnered with the popular YouTube brand Like Nastya to create a broad content and development deal. This collaboration will introduce a selection of Like Nastya’s library content to Disney+ and feature new animated preschool series for Disney Jr. and Disney+, along with original live-action content aimed at kids and families.
This marks Like Nastya’s first major deal with an entertainment company. Anastasiia’s mother and brand founder, Anna Radzinskaia, expressed pride in the brand’s growth and excitement about the partnership with Disney.
Disney has been actively securing agreements with prominent creators on platforms like YouTube and Instagram, including recent deals with Dhar Mann Studios, “Toddler Raves,” and “Gracie’s Corner.”
These partnerships reflect the evolving landscape of children’s entertainment, where traditional media companies are competing with digital creators for viewers’ attention. Streaming services like Disney+ and Netflix are adapting by integrating both existing content and original programming to attract audiences, a trend evidenced by successes from creators like Ms. Rachel and Mark Rober.
