5 Insights on Edgard & Cooper’s Approach to Long-Term Engagement
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Reclaiming the Brand’s Soul: Edgard & Cooper has centered its brand strategy around the belief that pets deserve the best and that the bond between pets and humans should be celebrated. This philosophy has led to the creation of engaging experiences and events.
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Pet Holiday Calendar: The brand developed a Pet Holiday Calendar filled with fictional but fun occasions to promote celebrations around pets, integrating these themes into real-life events that create memorable experiences for pet owners and their furry friends.
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Cohesive Imaginary World: Each event maintains a unique visual identity but consistently ties back to the fictional universe presented in their marketing campaigns, such as “If Pets Could Cook,” ensuring that all activities feel authentic to the brand.
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Comedic and Relatable Events: Events are designed with an element of humor, aiming to resonate with pet owners through relatable and entertaining formats, which create memorable moments that feel like “inside jokes” for those who own pets.
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Dual KPI Tracking: Edgard & Cooper employs a dual approach to measure success. They focus on generating “remarkable creatives seen by millions” for engagement campaigns, while also tracking traditional metrics like awareness and trial, ensuring that their long-term strategies align with broader goals.
This innovative and joyful approach enables Edgard & Cooper to effectively engage with pet owners while nurturing a vibrant community around the love of pets.
