Avalon Theatre Celebrates New Dressing Room Project
Grand Junction, Colo. – The Avalon Theatre held a ribbon-cutting ceremony on Thursday to inaugurate the Diann Admire Dressing Room Project, which introduces upgraded dressing rooms designed to enhance space and privacy for performers.
For artists, preparation is crucial before taking the stage. Prior to this renovation, the Avalon lacked adequate facilities for changing, hairstyling, and makeup application.
New Space Replaces Makeshift Setup
Ben Hatch, general manager of Oak View Group, emphasized that the new dressing rooms will finally allow the Avalon to meet the needs of touring productions. Previously, organizers had to improvise dressing spaces in a multi-purpose room, making it challenging to accommodate the needs of larger touring groups.
“This space was primarily used for meetings, creating difficulties when trying to fit 15 to 50 people into an open area,” Hatch explained. A dedicated dressing room space simplifies logistics and enhances the performers’ experience.
After lengthy travels, performers can now reset and prepare in comfort at the Avalon’s new dressing rooms. Avalon Foundation president Dave Goe highlighted the expansion of facilities: “Previously, we only had one small dressing room; now we can offer more space and privacy, allowing everyone to focus on their performances.”
Impact Extends Beyond Backstage
Hatch noted that the touring industry is tight-knit, with word-of-mouth being vital. A positive experience at the Avalon can lead to more acts choosing Grand Junction for future performances.
“The touring world is small; they talk to each other,” Hatch stated. “When touring artists feel comfortable and well-cared-for, it enhances our reputation as a venue.”
Project Honors Longtime Supporter
The dressing rooms are named in honor of Diann Admire, a dedicated supporter who contributed $40,000 to kickstart the project. Goe credited Admire’s donation with unlocking further funding from the City of Grand Junction and additional foundations.
Admire shared her deep connection to the Avalon, reminiscing about her childhood experiences and expressing enthusiasm for the theater’s future. “I want people to know that my support came from a place of love for the Avalon, which has been a big part of my life,” she said.
With roots dating back to 1923, the Avalon Theatre continues to evolve, enhancing both its offerings and the experiences of performers and patrons alike.
