ALTOUR has announced that it is officially transitioning from Your Event Solutions (YES) to enhance its offerings in business travel and events management. Celebrating a 25-year legacy, the rebranding integrates YES’s creativity and expertise with ALTOUR’s global travel management services.
Key Points:
- New Identity: YES will operate as ALTOUR, expanding its service capabilities.
- Comprehensive Solutions: The company will now manage all phases of events—from strategy and sourcing to creative development and accountability.
- Client Benefits: Clients will enjoy the personalized service YES is known for, supplemented by ALTOUR’s extensive global resources.
- Leadership Insight: Gabe Rizzi, ALTOUR’s President, emphasizes building on YES’s legacy rather than replacing it.
- Technology Integration: ALTOUR iQ, a data analytics platform, will enhance financial oversight and event impact analysis.
- Founder’s Vision: Sue Gill, founder of YES, remains committed to maintaining the company’s personal touch amidst growth.
The merger aims to streamline client interactions while preserving YES’s cultural heritage, enhancing global reach and service depth in corporate travel and event management.
