Cleartrip, an Indian online travel agency, has launched its Elite loyalty program aimed at alleviating “travel anxiety” by addressing common pre-travel concerns rather than just offering post-transaction rewards. Manjari Singhal, Cleartrip’s chief growth and business officer, highlighted that customers often feel uncertain about their travel plans.
Key features of the Elite program include:
- Low-cost date changes for domestic flights: Customers can change flight dates for just INR 9 (about 9.4 cents), which provides flexibility and reduces the financial risk of booking too early.
- Discounts on hotel bookings: Members can receive discounts of up to 20% on three eligible hotel stays.
- Additional benefits: The program promises other enticing features to enhance customer experience.
By focusing on these aspects, Cleartrip aims to streamline the travel planning process and encourage bookings.
