Axalta Unveils 2027 Global Automotive Color of the Year: “Redefined”
PHILADELPHIA, Sept. 08, 2026 (GLOBE NEWSWIRE) — Axalta Coating Systems (NYSE: AXTA) has launched its 2027 Global Automotive Color of the Year, named Redefined, at Automechanika Frankfurt. This vibrant ruby red hue is designed to reflect light and imbue vehicles with a sophisticated, jewel-like quality.
Key Features of “Redefined”
- Color Description: A saturated ruby red with unique depth and dimension.
- Cultural Insight: The color aligns with consumers’ desire for vehicles that express individuality without sacrificing refinement.
- Modern Roots: Represents a contemporary evolution of red, celebrating Axalta’s color heritage while adopting advances in technological applications.
Matthew Boland, Vice President of Global Refinish Technology at Axalta, stated, “Redefined represents where we see automotive color going, expressive and individual, but still refined and timeless.”
Emotional Journey
Redefined aims to celebrate the joy of discovery, evoking moments and memories associated with journeys. The color is poised to be a narrative of personal experiences and individual characteristics, making each vehicle stand out.
For further details on Axalta’s color capabilities and initiatives, please visit axalta.com/color.
About Axalta
Axalta is a global leader in the coatings industry, dedicated to delivering innovative, sustainable coating solutions across various sectors, including automotive, industrial, and architectural applications. With over 150 years of expertise, Axalta serves more than 100,000 customers in over 140 countries.
For inquiries, please visit axalta.com and follow us on LinkedIn.
Discover the visual impact of “Redefined,” the future of automotive color.
