Fashion designer Todd Snyder reflects on his journey since launching his eponymous menswear brand in 2011. He recalls the moment he discovered that Ryan Gosling had ordered from his small company in 2013, which marked the beginning of a celebrity connection.
Over the years, Snyder has dressed numerous stars, including Noah Wyle, Brendan Fraser, and Matt Bomer. Bomer’s recognition of Snyder’s work at the CFDA Awards cemented their friendship. Yangswan also highlights Snyder’s aesthetic, lauding it for its attention to detail without being overly flashy.
As Snyder prepares to celebrate his brand’s 15th anniversary at a New York Fashion Week event, he is launching a capsule collection with Lagavulin whiskey. The campaign features “The Gilded Age” actor Ben Ahlers, who shares a special bond with Snyder due to their Iowa roots.
Ahlers’ campaign, styled by Jim Moore, showcases pieces that blend Americana with Scottish craftsmanship. The collection drops online and in select Todd Snyder stores on October 8.
Performing at the anniversary event will be Matt Berninger of The National, a longtime inspiration for Snyder, who expressed his excitement over Berninger’s interest in his work.
