BEIJING, Sept. 10, 2026 — China Daily and the Beijing Municipal Bureau of Culture and Tourism have launched the “China Bound • Beijing” English-language smart travel platform at the World Conference on Tourism Cooperation and Development in Beijing.
Overview of the “China Bound • Beijing” Platform
- Purpose: Designed to assist overseas visitors throughout their travel experience in Beijing—covering inspiration, itinerary planning, and navigation within the city.
- Access: Available through:
- An English-language website: www.chinabound.cn/beijing
- Mini-programs on Alipay and WeChat.
Features of the Website
The platform includes nine sections:
- Uniquely in Beijing
- Know Before You Go
- Taste of Beijing
- Trending Places
- What to Buy
- Where to Stay
- Festivals & Events
- Countryside Getaways
- Living Traditions
It presents a comprehensive portrayal of Beijing, blending its rich cultural heritage with modern conveniences, and is optimized for both desktop and mobile devices.
Mini-Programs
The Alipay and WeChat mini-programs enhance the travel experience by offering:
- Itinerary planning
- Flight and train bookings
- Accommodation reservations
- Smart translation features
- Currency conversion
- Online payment options
AI Assistance
An AI assistant, called “Kuki,” provides interactive Q&A services, aiding users in itinerary planning and offering insights for a personalized travel experience.
Inauguration
The launch was attended by key figures, including:
- Zhu Baoxia (deputy publisher of China Daily)
- Zheng Fang (deputy director of the Beijing Municipal Bureau of Culture and Tourism)
- Representatives from over 50 countries
Tourism Growth
Recent reports indicate a significant increase in inbound tourism to Beijing, with a 32.4% rise in visitors and a 39.7% increase in tourism spending.
Commitments
China Daily aims to continue enhancing the “China Bound” platform, working with various local authorities and service providers to deliver quality content and engaging travel experiences—facilitating cultural exchanges and understanding between China and the world.
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Source: China Daily
