Travel data indicates a growing trend towards slow travel, impacting itineraries, time spent at destinations, and transportation choices. The European Travel Commission notes that interest in slow travel has increased from about 20% to over 25% among long-haul travelers to Europe. The concept of “revenge travel” is becoming a thing of the past in the industry, with rail travel seeing a boost in demand, aligning with the slow travel movement.
A 2020 study published in the Journal of Hospitality and Tourism Studies highlights that longer stays are linked to greater satisfaction and reduced stress levels. This slower approach allows for a more relaxed travel experience, engaging the body’s parasympathetic nervous system.
Secondary cities are also gaining popularity, with about two-thirds of travelers planning to include a lesser-known destination in their itineraries, as reported in Expedia Group’s Unpack ’25 report. For example, a trip from London to Nice by train produces around 36 kg of CO2, while flying the same route results in approximately 250 kg of CO2 emissions.
