Ugg’s Latest “Born to Feel” Campaign
Ugg has launched a new campaign anchored by the concept of being “Born to Feel.” This vibrant initiative showcases self-expression and authenticity through collaborations with notable figures:
- Emily Ratajkowski & Adwoa Aboah
- PinkPantheress & Rowan Blanchard
- Julez Smith & Tyson Beckford
These duos star in a series of engaging films and images, featuring fall items like the Classic Micro calf hair, Enwrap clog, Zora ballet flat, Quill ballet flat, Birch Boot II, and Birch Hiker—all available for purchase now.
Campaign Highlights
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Emily Ratajkowski and Adwoa Aboah
- Ratajkowski dons a leather jacket, midi skirt, and Ugg Enwrap clog while receiving styling tips from Aboah, who sports the Ugg Classic Micro calf hair.
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PinkPantheress and Rowan Blanchard
- The duo models the Ugg Quill and Zora ballet flats amidst a playful exploration of their school surroundings, showcasing the stylish pairs.
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Tyson Beckford and Julez Smith
- Beckford pairs his Ugg Birch Boot II with pin-striped trousers, while Smith opts for shorts and a bomber jacket, illustrating a blend of different style generations.
Ugg captures the essence of confidence and community in their official statement, expressing that comfort enables authentic movement through the world, sparking self-expression and genuine connections.
