Growing Trends in Nutrition and Supplements
Overview of GLP-1 Nutrition Opportunities
Nestlé is pioneering a shift in the GLP-1 nutrition market, which began as a niche within the supplement industry and is now expanding into a broader nutrition category. The Swiss multinational corporation is leveraging artificial intelligence for expedited research and consumer analysis to innovate in product development.
Market Developments
Other industry leaders, like Novonesis and Novo Nordisk, are also entering the GLP-1 space. They recently announced collaboration aimed at exploring the synergy between microbiome-targeted supplements and the efficacy of GLP-1 medications for weight loss.
Children’s Supplements
Children’s nutritional supplements are evolving, moving beyond traditional multivitamins. Brands are now offering a variety of formats to cater to specific health needs. Immune support has become a parental priority, with growth seen in non-tablet forms such as:
- Tinctures: +81.7%
- Lozenges: +44.7%
- Sprays: +31.6%
- Capsules: +15.9%
Eye Health and Blue Light Supplements
As screen time continues to increase among children and adults, the market for eye health supplements is evolving. New products now combine traditional nutrients like lutein and zeaxanthin with omega-3 fatty acids and antioxidants to combat blue light exposure. For instance, Japanese company YURU Co Ltd has introduced its LUTE VITA eye supplement featuring multiple beneficial ingredients.
Hair Growth Supplements
The hair growth supplement market is witnessing rapid growth, partly driven by concerns surrounding GLP-1 medications and hair loss. Research indicates a correlation between the use of GLP-1 receptor agonists and an increased incidence of alopecia, notably among individuals with type 2 diabetes.
Food with Function Claims in Japan
The market for Foods with Function Claims (FFC) in Japan is still growing despite a decline in new notifications due to stricter regulatory measures. In FY2025, the Consumer Affairs Agency reported a 26% decrease in new FFC notifications; however, the overall market size increased by 4%. This rebound can be attributed to innovative products aligning with health and well-being trends.
Each of these trends highlights the changing landscape in health and nutrition, creating opportunities for new products and targeted health solutions across various demographics.
