Subaru of America Supports Shelter Animals with $3.2 Million Donation
CAMDEN, NJ / ACCESS Newswire / October 1, 2026 – Subaru of America, Inc. has announced an impressive $3.2 million contribution to local animal shelters through its Subaru Loves Pets® initiative. This funding, administered by the ASPCA®, underscores Subaru’s commitment to improving the lives of shelter animals nationwide through adoption and health services.
In 2025, approximately 5.8 million animals entered U.S. shelters, highlighting the urgent need for support. Subaru, as the largest corporate donor to the ASPCA, has committed to generating more than $75 million for animal welfare organizations since the launch of Subaru Loves Pets.
National Make A Dog’s Day
On October 22, Subaru will celebrate National Make A Dog’s Day, a campaign encouraging the adoption of older dogs and those with disabilities. Alan Bethke, Senior VP of Marketing, stated, “When a shelter pet finds a loving home, they become part of our families. The goal of Subaru Loves Pets is to ensure that more animals have that chance.”
Community Involvement
Throughout October, Subaru retailers will host various pet-focused events, including adoption drives and microchipping. Additionally, Subaru aims to involve the community by donating $1 to the ASPCA for new subscribers of Subie Texts, up to $25,000. They will also contribute $30 for each purchase of select pet-friendly accessories and $1 for each Animals Badge of Ownership ordered.
Research Highlights
Recent research indicates a strong bond between pets and travel ambitions. A survey revealed that 73% of pet owners prefer road trips to accommodate their pets, with 45% turning down trips that didn’t include their pets.
A Commitment to Animals
Matt Bershadker, President and CEO of the ASPCA, commended Subaru for its commitment, saying, “Exceptional partners like Subaru help make that possible.” The urgency for support remains critical as millions of animals require homes.
For further details on the Subaru Loves Pets initiative, visit www.subaru.com/pets.
Contact Information:
- Diane Anton
Corporate Communications Manager
(856) 488-5093
danton@subaru.com - Adam Leiter
(856) 488-8668
aleiter@subaru.com
Follow Subaru on social media platforms for updates: Facebook, Instagram, LinkedIn, TikTok, and YouTube.
About Subaru and ASPCA
Subaru of America, Inc. is dedicated to community support, having donated over $357 million to various causes in the last 20 years. The ASPCA focuses on preventing cruelty to animals, providing crucial resources and support to shelters nationwide.
For more information, view the full press release.
