Moms-to-be are increasingly turning to performance nutrition products to maintain energy during pregnancy and labor, similar to athletes. OB-GYN Lauren Puretz highlights that, whether running or expecting, fueling the body is crucial. Professional runner Emma Bates found energy gels invaluable during her first trimester, expressing that women often use these during labor to combat nausea and fatigue.
Dietitian and entrepreneur Paige Foote harnessed her own energy gel brand, Noogs, during prolonged labor, finding them effective when solid food was restricted. She valued the confidence boost from her product, used throughout her pregnancy and labor.
Energy gels provide easily digestible carbs and electrolytes, vital for sustaining energy during extended activities like childbirth. Many women prefer commercial products for convenience, despite options from whole foods. Experts emphasize that women should consult their healthcare providers before using these in labor, with caution advised on caffeine and brightly colored options.
Overall, this trend positions pregnant women as an untapped market for sports nutrition, as energy needs increase alongside restrictions on food consumption during labor. With evolving guidelines allowing for some clear liquids, athletes’ favorite products may serve as practical fuel during childbirth, reinforcing that preparation for labor parallels training for endurance events.
