ESW Beauty, after nearly seven years in operation, has secured its first external investment from two prominent Gen-Z influencers, Katie Fang and Aliya Rachinski. This investment marks a significant step for the skincare brand, with both influencers buying stakes as the company’s first “creator equity partners.”
While the terms of the investment are undisclosed, ESW Beauty’s revenue is projected to exceed $20 million in 2026, following an impressive $11 million in 2025. The brand aims to resonate with a younger audience focused on clean, accessible, and affordable skincare, drawing inspiration from Korean beauty innovations.
As ESW is well-known for its sheet masks, eye patches, and newly launched lip treatments, the partnership with Fang and Rachinski is expected to infuse valuable consumer insights into product development and marketing strategies.
Fang expressed enthusiasm about contributing to the brand, while Rachinski highlighted shared values in promoting effective, women-owned clean skincare. Currently, ESW’s products are available in over 19,000 retail locations, including Whole Foods and Target.
Creator investments in the beauty sector are becoming increasingly popular, with other influencers like Bethenny Frankel and Alix Earle also taking stakes in various brands.
