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T. ROWE PRICE INTRODUCES “SIGNALS AMIDST THE NOISE,” AN ARTISTIC EXHIBIT ILLUMINATING THE INVESTMENT STRATEGIES OF ACTIVE ETF PORTFOLIO MANAGERS

Exhibition Overview: “Signals From the Noise”

Location: The Shops at the Oculus, Westfield World Trade Center, Manhattan
Dates: July 22-23, 2026
Presented by: T. Rowe Price in collaboration with WIRED

Description:
“Signals From the Noise” is an immersive art installation designed to visualize the complexity of financial market data. It aims to help investors and financial advisors distinguish meaningful signals from distractions within market trends, reflecting T. Rowe Price’s active management philosophy for exchange-traded funds (ETFs).

Key Features:

  • Dynamic Visual Experience: The installation features moving particles that transition from chaotic patterns to organized flows, illustrating how portfolio managers uncover investment opportunities amid market noise.
  • Artistic Collaboration: Created by artist and engineer Karyn Nakamura, the piece uses real market data to simulate the portfolio management process of T. Rowe Price.
  • Educational Element: Visitors can explore how seasoned investors make decisions based on rigorous research and market insights.

Insights from T. Rowe Price:

Kelly Fredrickson, Head of Global Brand and Public Relations, highlighted that active management helps filter out distractions in the market, allowing for strategic investment opportunities.

Engagement and Outreach:

T. Rowe Price will complement the installation with a marketing campaign, including:

  • Digital advertisements at subway stations and online platforms.
  • Video interviews with portfolio managers discussing their investment strategies.

About T. Rowe Price:

  • Founded: Nearly 90 years ago.
  • Assets Under Management: Approximately $1.89 trillion (as of June 30, 2026).
  • ETF Offerings: Over 30 active ETFs, exceeding $25 billion in total assets.
  • Mission: To empower investors through informed decision-making amidst changing markets.

For further information, visit troweprice.com/newsroom.

Disclaimer: ETFs are traded at market prices and may incur transaction costs affecting returns.

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