Article Summary
Mankind Pharma has launched a new digital campaign for its vegetarian multivitamin, HealthOK, featuring Indian cricketer Bhuvneshwar Kumar. The campaign’s tagline, “Dikhawa Nahi. Karke Dikhaye,” emphasizes that trust is earned through action rather than words.
Kumar, being a vegetarian, highlights the nutritional gaps that can arise from such a diet and shares that he uses multivitamins to support his health and performance.
Key Points:
- Campaign Message: Promotes the importance of vegetarian nutrition and proper supplementation.
- Kumar’s Quote: “Trust is built through consistency and performance.”
- Brand Statement: Joy Chatterjee from Mankind emphasized that real trust comes from consistent delivery.
- Collaboration Insight: LegaXy’s Aneesh Gautam discussed the importance of values in brand collaborations.
The campaign will be promoted across various digital platforms including Instagram, YouTube, and Facebook.
Additional Information:
- Publication Date: July 17, 2026
- Newsletter Subscription: Readers are encouraged to subscribe for insights and analyses.
- App Promotion: An app is available for industry updates on smartphones.
