Cha Cha Sweets: Sweet Success Story
Cha Cha Sweets, a candy company based in Napa, has rapidly expanded since its inception in July 2020 by Diana Lopez Rodriguez and Angel Rodriguez. Initially inspired by a social media trend, the couple aimed to provide chamoy-covered candies, tapping into a local demand for Mexican-inspired confections.
Business Growth
From producing 20 bags a day in their home, the Rodriguezes now create up to 600 bags daily, supplying stores across Napa, Sonoma, and beyond. Their unique chamoy sauce, made with hibiscus flower, fruit, and chiles, adds a distinct flavor to their main products: Gushers, sandias, mango gummies, and peach rings.
Overcoming Challenges
Angel faced numerous rejections while seeking store partnerships, but persistence paid off. In 2025, after revamping their packaging, they gained traction in retail. Their products are now available in over 80 stores statewide. Additionally, viral moments on social media have led to surges in orders, demonstrating the importance of online engagement.
Community Impact
Cha Cha Sweets has also created job opportunities for local youth and participates in community events, showcasing their products to larger audiences.
Personal Journey
Diana and Angel’s entrepreneurial journey has matured alongside their relationship; they are now married with a child and have purchased their first home. They emphasize that small businesses can thrive without extensive experience, urging others to take the leap.
Conclusion
Cha Cha Sweets is not just a candy company; it’s a testament to hard work, creativity, and community support, embodying the spirit of small business entrepreneurship.
