BlackLabel Supplements: From Hobby to Rapid Growth
CHUBBUCK, ID — What began as a simple hobby for CEO Troy Bell in 2018 has blossomed into one of the fastest-growing supplement lines in the United States. Bell, who also co-owns Kulak CrossFit with his wife Jamie, was inspired to create BlackLabel Supplements to support the needs of gym members.
“Our mission is to help athletes in their pursuit of winning, and we know that supplementation, along with a good nutrition plan, is vital,” said Bell.
In the wake of the COVID-19 pandemic, the company ramped up efforts to develop a broader range of products, introducing different flavors and formulations in 2021-2022. Jamie and their son Jayden have been integral to this journey, contributing to the brand’s growth.
BlackLabel Supplements kicked off with a focus on an all-in-one pre-workout product, leading to the launch of Pre-Hustle. Today, the company offers a full line of NSF-certified supplements designed to enhance athletic performance, including top sellers like Post Hustle whey protein, Pure Hydrate electrolyte fuel, and Creatine Monohydrate.
Commitment to Quality and Safety
Bell emphasizes the importance of quality in the supplement industry, noting, “Most recent studies show that 70% of all protein products purchased in America contain harmful substances.” To counter this, BlackLabel has pursued NSF certification, ensuring their products meet high safety standards.
This commitment has enabled BlackLabel to secure partnerships with prestigious sports teams, including the New York Yankees, marking a significant milestone for Bell. “Getting our first major league order from the Yankees and receiving a framed check from Steinbrenner Field was a turning point for us,” he recalled.
In addition to the Yankees, the brand has supplied products to teams such as the Green Bay Packers and numerous collegiate programs, including a $250,000 annual deal with Idaho State University.
Growing Community and Outreach
Beyond partnerships with teams, BlackLabel invests in individual athletes through their ambassador program, now boasting 250 NIL athletes among a total of 4,000 Brand ambassadors, featuring top CrossFit athlete Colton Mertens.
Bell envisions continued growth for BlackLabel, expanding its reach into larger retailers and enhancing its wholesale programs, while maintaining a direct-to-consumer approach.
For more information, visit blacklabelsupplements.com.
Conclusion
From its humble beginnings to becoming a premier supplement provider, BlackLabel Supplements strives to support athletes nationwide in their quest for excellence. As the company continues to thrive in a competitive market, its commitment to quality and community remains a key driver of its ongoing success.
