The recent survey highlights a significant trend among Americans, with 71% stating they are increasing their protein intake, a rise from 59% in 2022 and 67% in 2023, according to the International Food Information Council’s findings for 2025.
Dr. Matthew Hitchcock attributes this rise to the influence of social media and fitness personalities advocating for adequate protein consumption. He emphasizes that not only is the quantity of protein important, but the quality matters too. For instance, protein from fast food does not compare favorably to that from lean meats like chicken breasts or lean steaks.
Christian Nguyen, a dedicated gym-goer for nearly four years, points out that he prioritizes protein in his diet to support muscle building and improve body composition. He prefers core proteins such as chicken and beef for his meals.
This shifting focus on protein reflects broader dietary trends influenced by social media and personal fitness goals.
