The Healthy Fluid Milk Incentive Project, known as “Add Milk!,” aims to provide financial support to low-income families purchasing healthy fluid milk products, including non-fat and low-fat options. Launched in San Bernardino, California, the program offers SNAP participants a dollar-for-dollar match for their purchases at 78 participating grocery stores in Southern California.
Key Highlights:
- Program Launch: Officially launched on May 30, 2024, at Mother’s Nutritional Center with the attendance of Representative Pete Aguilar.
- Funding: The initiative is backed by a $3 million agreement between the USDA and Auburn University’s Hunger Solutions Institute.
- Goal: To encourage consumption of low-fat milk, which is crucial for a balanced diet as milk consumption has been declining.
- Incentives: SNAP participants can receive a dollar-for-dollar match for every dollar spent on eligible milk products, with up to $10 in rewards per transaction.
- Community Impact: Local retailers like Mother’s Nutritional Center express how this program helps families access healthier food options.
Remarks from Officials:
- Richard Flores (Mother’s Nutritional Center) emphasized the benefits for customers.
- Rep. Pete Aguilar highlighted the affordability of milk for families.
- USDA’s Cindy Long noted that the program supports the promotion of milk within dietary guidelines.
- Michael Dykes (International Dairy Foods Association) advocated for the health benefits of milk and the importance of aiding vulnerable households.
For further details on the “Add Milk!” program, visit Mother’s Nutritional Center.
