Sprite, Coca-Cola’s lemon-lime beverage, has launched ‘Sprite Truth & Spice’, an eight-episode digital series combining spicy food, celebrity interactions, and playful challenges. This is Sprite’s first venture into the game-show format, aligning with its long-standing relationship with spicy cuisine.
The show features various celebrity pairings, including comedian Aaditya Kulshreshth (Kullu) with travel creator Larissa D’sa, and Indian cricketer Arshdeep Singh with Samreen Kaur, among others. Each episode incorporates truth-or-dare-style challenges, culinary experiences, and candid discussions, appealing to a digital-first audience.
Two episodes will be co-presented with Tinder, emphasizing themes of connection and shared experiences. Sumeli Chatterjee, Coca-Cola India’s Category Head for Sparkling Flavours, highlighted the show’s unique take on social interactions and spicy food.
The series trailer has been released, with episodes airing weekly from September 17 to November 5, 2026, on Sprite’s YouTube channel. This initiative signifies Sprite’s shift towards engaging digital entertainment, moving beyond traditional advertising to a format that highlights food, celebrity engagement, and audience interaction.
