JING has unveiled an innovative range of whole-leaf tea concentrates tailored for premium hospitality establishments. These ready-to-mix formats allow bars, restaurants, cafés, and hotels to serve elegant non-alcoholic tea beverages quickly and reliably, maintaining the same level of craftsmanship expected in their overall menus.
Product Overview
This new range features three thoughtfully crafted concentrates, specifically designed to cater to key premium serving occasions. The offerings include Earl Grey, a zesty blend ideal for iced tea, Blackcurrant & Hibiscus, a vibrant and caffeine-free choice, and Darjeeling Empyrean, a sophisticated Himalayan tea distinguished by its muscatel sweetness and complex aromas.
Production and Quality
Utilizing whole-leaf tea, distilled water, and vitamin C instead of powders or lower-grade concentrates, each range is crafted through a meticulous 24-hour low-temperature infusion process. This technique ensures clarity, texture, and rich flavor complexity. Each concentrate is packaged in a 750ml bottle, providing approximately 12–15 servings. Once opened, the concentrates have a 72-hour refrigerated shelf life and, when unopened, boast an 18-month shelf life. They are versatile for both straightforward diluted serves and more imaginative seasonal beverages.
CEO Insight
Melanie Tricklebank, CEO of JING, shares her thoughts on the new product line:
“Consumers are increasingly looking for more sophisticated, refreshing non-alcoholic drinks that move beyond traditional soft drinks. Our new concentrates allow hospitality teams to deliver consistent, high-quality tea-based drinks across both single-serve and volume occasions while maintaining the flavour precision and experience expected from JING. What previously took over twenty-four hours of cold-infusion can now be accomplished in seconds, all while allowing for personalisation and seasonal adaptations.”
Changing Trends in Hospitality
Non-alcoholic beverages have increasingly become a staple in luxury hospitality, transitioning from an afterthought to an essential category. Guests now anticipate nuanced, sophisticated drinks that can stand confidently alongside alcoholic options, ensuring a high-quality experience. JING’s new concentrates are designed to meet these evolving expectations while relieving pressure in bar preparation processes.
Tea’s Unique Qualities
Tea naturally lends itself well to modern non-alcoholic offerings, delivering texture and sophistication that many alternatives do not achieve. Tannins and polyphenols in tea contribute to its body and mouthfeel without relying on sugar. Furthermore, tea’s diverse flavor spectrum adds depth and complexity. The presence of caffeine and L-theanine enhances the appeal by providing calm, focused energy—qualities that resonate with today’s consumers.
The Effortless Pour Initiative
To celebrate this launch, JING has initiated ‘The Effortless Pour,’ inviting hospitality teams across the UK to craft simple yet sophisticated non-alcoholic drinks using JING concentrates. Entries should consist of a maximum of four ingredients, including one JING concentrate. The winning cocktail will be highlighted at Parched 2026, the UK’s premier non-alcoholic hospitality event, alongside additional prizes. More details can be found at jingteatheeffortlesspour.netlify.app.
Support for Hospitality Teams
To assist hospitality teams, JING has collaborated with a mixologist from Artesian Bar—often recognized among the world’s best—to create a collection of ready-to-serve recipes. Additionally, sample packs and training sessions are being offered to various venues.
Testimonials
Matthew Jusić-Woodley, Head of Coffee at Coffee by Tate, expresses his experience with the new concentrates: “The tea concentrates allow us to offer consistent, high-quality serves across a range of very different outlets. Super easy to work with, both the staff and customer feedback have been great.” JING’s new Earl Grey, Blackcurrant & Hibiscus, and Darjeeling Empyrean concentrates are now available to trade in 750ml bottles. For more information, contact sales@jingtea.com, +44 (0)20 7183 2113.
Key Takeaways
- JING introduces whole-leaf tea concentrates for premium venues.
- Three variations: Earl Grey, Blackcurrant & Hibiscus, and Darjeeling Empyrean.
- Preserves flavor complexity through a low-temperature infusion process.
- Ideal for simple or creative non-alcoholic drinks.
- Addresses growing consumer demand for sophisticated non-alcoholic options.
- Supports hospitality teams with recipes and training.
FAQ
What are JING concentrates made from?
The concentrates are crafted using whole-leaf tea, distilled water, and vitamin C, avoiding any powders or secondary concentrates.
What is the shelf life of the concentrates?
Unopened concentrates have an 18-month shelf life, while opened concentrates last 72 hours when refrigerated.
Can the concentrates be used in creative drinks?
Yes, the concentrates are designed for both simple diluted serves and more innovative seasonal recipes.
How can I learn more about ‘The Effortless Pour’ initiative?
For further details, you can visit the dedicated website at jingteatheeffortlesspour.netlify.app.
How can I order the JING concentrates?
For trade orders, please reach out via email at sales@jingtea.com or call +44 (0)20 7183 2113.
In summary, JING’s new whole-leaf tea concentrates offer an exciting solution for hospitality venues aiming to enhance their drink offerings. With a focus on quality and efficiency, these concentrates are poised to meet the evolving demands of consumers for exquisite non-alcoholic beverages.
