JING has unveiled an innovative line of whole-leaf tea concentrates tailored for premium hospitality venues. These concentrates are designed to simplify the preparation of sophisticated non-alcoholic tea beverages that align with the high standards expected in today’s dining experiences.
Introducing the New Tea Concentrates
By condensing three of its best-selling teas into ready-to-mix formats, JING offers bars, restaurants, cafés, and hotels an efficient solution for serving expertly crafted tea drinks. The new collection includes:
- Earl Grey: A bold, citrus-infused blend ideal for iced tea preparations.
- Blackcurrant & Hibiscus: A vibrant, caffeine-free option that is both fruity and refreshing.
- Darjeeling Empyrean: A Himalayan tea noted for its muscatel sweetness and aromatic depth.
Crafted from whole-leaf tea, distilled water, and vitamin C—never from powders or secondary concentrates—this range undergoes a meticulous 24-hour low-temperature infusion process that preserves its clarity, texture, and flavor complexity. Each 750ml bottle provides roughly 12–15 servings and boasts an 18-month shelf life when unopened, and 72 hours refrigerated once opened. The concentrates are versatile, suitable for both straightforward diluted drinks and more inventive seasonal creations.
Quality and Consistency
Melanie Tricklebank, CEO of JING, shared insights on the launch: “Consumers are increasingly seeking sophisticated, refreshing non-alcoholic beverages that transcend traditional soft drinks. Our new concentrates empower hospitality teams to deliver consistent, high-quality tea-based options for both single servings and larger gatherings, all while maintaining the flavor precision and experience expected from JING. What once required over twenty-four hours of cold infusion is now achievable in seconds without sacrificing taste, allowing for customization and seasonal variations.”
In the contemporary luxury hospitality landscape, non-alcoholic drinks have evolved into a vital category, no longer an afterthought. Guests now anticipate adult-oriented, intricate, and refreshing drinks that stand confidently alongside their alcoholic alternatives, without compromising quality or experience. JING’s new concentrates are designed to meet this growing demand while alleviating preparation pressures behind the bar.
The Versatility of Tea
Tea naturally lends itself to modern alcohol-free offerings due to its ability to provide texture, sophistication, and balance—qualities that can be challenging to achieve with other alternatives. Tannins and polyphenols contribute body and mouthfeel without added sugars, while the extensive natural flavor palette of tea adds depth and complexity. Additionally, caffeine and L-theanine offer a calm, focused boost of energy, appealing to the preferences of contemporary consumers.
Celebrating the Launch: The Effortless Pour
To commemorate the launch, JING presents ‘The Effortless Pour’, inviting hospitality teams across the UK to craft a simple but sophisticated non-alcoholic drink using JING concentrates. Entries must contain no more than four ingredients, including one JING concentrate. The winning creation will be featured on stage at Parched 2026, the UK’s premier non-alcoholic hospitality event, along with various prizes. Further details are available at jingteatheeffortlesspour.netlify.app.
To assist hospitality teams, JING has collaborated with a mixologist from Artesian Bar—recognized as one of the world’s top bars—to develop a collection of ready-to-serve recipes. Additionally, they are offering sample packs and training to venues.
Matthew Jusić-Woodley, Head of Coffee at Coffee by Tate, remarked on the new concentrates: “The tea concentrates enable us to deliver consistent, high-quality servings across a variety of outlets. They are exceptionally easy to work with, and both staff and customer feedback has been overwhelmingly positive.”
Key Takeaways
- JING introduces whole-leaf tea concentrates designed for premium hospitality markets.
- The range includes Earl Grey, Blackcurrant & Hibiscus, and Darjeeling Empyrean concentrates.
- Each 750ml bottle provides 12–15 servings with an 18-month shelf life when unopened.
- Non-alcoholic drinks are increasingly regarded as high-quality, sophisticated options in luxury settings.
- JING’s concentrates facilitate quick preparation without sacrificing flavor quality.
FAQ
What are JING’s new concentrates made from?
The concentrates are made from whole-leaf tea, distilled water, and vitamin C, without the use of powders or secondary concentrates.
How many servings can I get from one bottle?
Each 750ml bottle provides approximately 12–15 servings.
What is the shelf life of the concentrates?
Unopened, the concentrates have an 18-month shelf life; once opened, they should be refrigerated and consumed within 72 hours.
JING’s introduction of these concentrates marks a significant step forward in enhancing non-alcoholic drink offerings within the hospitality industry. By enabling swift and reliable beverage preparation, they ensure that establishments can provide exceptional tea experiences that meet modern consumer expectations.
