May 22, 2026, 9:01 a.m. ET
If you’ve noticed Olipop popping up in your social media feeds, you’re not alone. The popular functional soda brand is making waves with a significant rebranding effort.
The cult-favorite functional soda brand just kicked off its biggest refresh yet
The company recently introduced its new “feel good soda” initiative, featuring a refreshed visual identity, revamped packaging, and a comprehensive advertising campaign intended to enhance the drinking experience.
To commemorate this launch, you can take advantage of a 25% discount on Olipop sitewide—a great opportunity to fill your fridge with flavors like Vintage Cola, Classic Root Beer, and Strawberry Vanilla.
What is Olipop and why are shoppers obsessed right now?
Olipop aims to capture the essence of traditional soft drinks while providing additional health benefits. Each can typically contains:
- 2–5 grams of sugar
- 35–50 calories
- 6–9 grams of fiber (a significant deviation from conventional soda)
Olipop functional soda
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Rather than relying on sugar, Olipop incorporates a mix of prebiotic plant fibers and botanicals that promote digestive health while delivering a nostalgic soda flavor. This unique blend of classic taste and healthful benefits is what has driven the brand’s surge in popularity.
The biggest changes: new packaging, flavors, and a bold new look
For the first time since its inception, Olipop has revamped its can design. The new look features:
- Brighter, bolder colors with more noticeable flavor indicators
- Highlighted nutritional information and ingredient benefits right on the can
- A retro-inspired, hand-drawn design that nods to the late ’60s and early ’70s
This refresh encompasses its full shelf-stable collection, including 12 oz cans, multipacks, and mini cans.
A few fan-favorite flavors are also getting subtle upgrades, with tweaks like:
- Increased carbonation in select classics
- Slight adjustments in flavor for a more conventional soda experience
Is Olipop actually healthier than regular soda?
Olipop contains far less sugar and significantly more fiber compared to conventional sodas, which are generally low in fiber and high in sugar.
How much fiber is in Olipop?
Most cans contain between 6 to 9 grams of fiber, which can substantially contribute to your daily fiber intake.
Where can I buy Olipop?
You can purchase directly from the brand’s site or find it at major retailers like Target, Whole Foods, and more.
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Key Takeaways
- Olipop has launched a significant rebranding effort with a “feel good soda” platform.
- Each can typically contains 2–5 grams of sugar and 6–9 grams of fiber.
- The updated packaging features bolder colors and highlights nutritional benefits.
- New flavor adjustments aim to elevate the taste closer to traditional sodas.
- Available flavors include Vintage Cola, Classic Root Beer, and Strawberry Vanilla.
- Currently, there is a sitewide 25% discount for a limited time.
FAQ
Is Olipop better for you than regular soda?
Yes, it contains significantly less sugar and more fiber compared to traditional sodas.
How much fiber can I find in Olipop?
Most varieties contain between 6 to 9 grams of fiber per can.
Where can I purchase Olipop?
It is available on the brand’s website and at various major retailers, including Target and Whole Foods.
What changes have been made to the flavors?
Some classic flavors have undergone slight adjustments for enhanced carbonation and taste.
In conclusion, Olipop’s recent transformation reflects a commitment to both flavor and well-being, captivating consumers eager for healthier alternatives. With exciting new designs and flavors, there’s never been a better time to discover the benefits of this refreshing soda.