As summer approaches, Tango fans have something new to celebrate. The beloved drink has taken a bold step into the world of alcohol with a new range of beverages, just in time for those sunny days and evening outings.
Introducing Tango’s New Alcoholic Range
For the first time ever, Tango has launched an alcoholic range in partnership with Au Vodka, perfectly timed for a scorching Bank Holiday weekend.
Flavor Options and Availability
Available in two classic flavors—Au x Tango Orange and Au x Tango Apple—these drinks are already gaining popularity among consumers. Released on May 14, the limited-edition summer beverages come in 330ml cans, containing an alcohol by volume (ABV) of 5 percent.
You can find both flavors at select retailers such as Iceland and Home Bargains, with individual cans priced at £3. For those looking to stock up, the Au website offers cases of 12 for £34.99 or a mixed bundle of 24 for £64.99.
Industry Response
This marks Tango’s initial foray into alcoholic beverages, following previous successful collaborations with other well-known brands like Jack Daniel’s and Coca Cola Vanilla, Absolut Vodka and Sprite, as well as Captain Morgan Spiced Gold with Pepsi Max.
According to Charlie Morgan, co-founder of Au Vodka, consumer interest is high for premium ready-to-drink products that seamlessly blend bold flavors, convenience, and eye-catching branding. Fellow co-founder Jackson Quinn echoed these sentiments, emphasizing that the collaboration brings together two popular brands, enhancing product visibility and driving strong sales.
Consumer Excitement
The response online has been enthusiastic, with social media users expressing their excitement. One commenter mentioned that the drinks would be “ideal for my next night out,” while another noted that they had visited Home Bargains only to find the products sold out.
These beverages are available for a limited time throughout the summer, and the Au Vodka website cautions customers that “once it’s gone, it’s gone.”
Key Takeaways
- Tango has launched its first alcoholic range in partnership with Au Vodka.
- The drinks come in two flavors: Au x Tango Orange and Au x Tango Apple.
- Available in 330ml cans with a 5% ABV, priced at £3 per can.
- Retail options include Iceland and Home Bargains; bulk purchases can be made on the Au website.
- The range is back by consumer demand for unique ready-to-drink beverages.
- Popularity is reflected in strong social media buzz and sales.
FAQ
When were the new drinks launched?
The new Tango alcoholic beverages were officially released on May 14.
What flavors are available?
The available flavors are Au x Tango Orange and Au x Tango Apple.
Where can I buy these drinks?
They can be found at select retailers like Iceland and Home Bargains, and also available online.
How much do they cost?
Individual cans are priced at £3, with promotional bundles available on the Au website.
Are they available year-round?
No, these drinks are a limited summer edition, available only while supplies last.
In summary, Tango’s foray into alcoholic beverages has been met with enthusiasm and curiosity. With vibrant flavors and a strong brand partnership, these drinks are set to make a splash this summer.
