A lineup of tea-themed activities and merchandise will debut in celebration of International Tea Day.
CHAGEE Philippines is introducing a new line of jasmine oolong tea along with a series of engaging tea-related events in anticipation of International Tea Day on May 21.
On May 8, the chain will launch its BO·YA Jasmine Tieguanyin Tea series, expanding its popular BO·YA Jasmine offerings.
This drink blends jasmine with Tieguanyin, an oolong tea variety renowned for its delicate orchid-like fragrance.
CHAGEE has sourced the Tieguanyin tea leaves from high-altitude farms in Southern Fujian, China, while the jasmine flowers are harvested from Hengxian in Guangxi province.
The BO·YA Jasmine Tieguanyin Milk Tea will be available for PHP159 for a regular size and PHP175 for a large, while the brewed tea version will be priced at PHP130 for regular and PHP145 for large.
The launch will also feature tea-themed merchandise, including a tea-scented charm, a tea icon keychain, and a tea-root tumbler. Some of these items will be available in bundles with BO·YA Family drinks during the promotional period.
Additionally, CHAGEE plans to release a publication that delves into tea culture and heritage, starting on May 21 at select locations.
To celebrate International Tea Day, the brand will host a “Sip and Learn Tea Workshop” beginning on May 11, where participants can gain insights into tea making and tasting led by a tea master.
Another workshop session is scheduled for May 21 at SM North EDSA and will be open to the public through registration via the CHAGEE app. A third session is planned for June 6 at Robinsons Galleria.
From May 18 to May 21, CHAGEE will also offer complimentary Regular BO·YA Jasmine Tieguanyin Milk Tea to the first 100 customers at each Philippine store daily at 3 p.m. during merienda hours.
Key Takeaways
- CHAGEE Philippines is launching its BO·YA Jasmine Tieguanyin Tea series on May 8.
- The new tea combines jasmine with the uniquely aromatic Tieguanyin tea leaves.
- Merchandise including keychains and tumblers will be available alongside the new tea.
- Free Jasmine Tieguanyin Milk Tea will be provided to the first 100 customers from May 18 to May 21.
- Workshops on tea making and tasting will be held starting May 11.
FAQ
When is International Tea Day?
International Tea Day is celebrated on May 21.
What is included in the BO·YA Jasmine Tieguanyin Tea series?
The series includes both milk tea and brewed tea options, featuring jasmine and Tieguanyin oolong tea.
How can I participate in the tea workshops?
Participants can register for the workshops through the CHAGEE app to secure their spot.
What promotional items will be available?
CHAGEE will offer merchandise such as tea-scented charms, keychains, and tumblers, with some items in bundles with drinks.
With these exciting initiatives, CHAGEE invites tea enthusiasts to explore and appreciate the rich world of tea, making International Tea Day a special occasion for all.
