Spacegoods Launches Mushroom and Creatine Powder
Mushroom supplement brand Spacegoods has unveiled its latest product: a Mushroom and Creatine Hydro Dust in a refreshing apple and kiwi flavor.
This innovative powder combines reishi mushroom fruiting body powder with essential vitamins, minerals, electrolytes, and 3g of creatine monohydrate. It can be conveniently added to water for a revitalizing daily beverage.
The brand asserts that this product is designed to help consumers stay “sharp, strong, and balanced—from the gym to the grind.”
ESN Introduces Chicken Waffle Whey
On April 1, ESN expanded its Designer Whey lineup by introducing an unusual flavor: Chicken Waffle, in collaboration with Loco Chicken.
Initially, consumers thought this might be an April Fools’ prank, but as influencers began sharing their tasting experiences, curiosity quickly propelled the product to best-seller status at ESN. Marketing collaborator Moritz Fritzen reported that social media posts about this flavor amassed 5 million views and sparked 1.5k comments discussing its authenticity.
“Flavor development is crucial in performance nutrition. To ensure that individuals consistently meet their protein goals, they must enjoy the products they consume,” the brand emphasized in a LinkedIn post.
Maurten Tackles Flavor Fatigue
Maurten has introduced Maurten Addition, aimed at helping athletes combat flavor fatigue during training or competitions.
This product comes in apple, cola, menthol, or orange flavors, available in individual stick packs, and is designed to work with Maurten’s Drink Mix or Hydrogel Technology.
“Continuous consumption of carbohydrate sources, even with neutral flavors, can lead to flavor fatigue,” the brand explains on its website. “Symptoms of this fatigue can include a diminished motivation to adhere to fueling plans, nausea, and a decreased sense of taste.”
“For athletes affected by this fatigue, the result may be reduced fuel consumption and subsequent energy deficits. Maurten Addition allows athletes to diversify their taste preferences without compromising the effectiveness of Hydrogel Technology.”
Vow Nutrition Unveils Magnesium and Creatine Gummies
Vow Nutrition has expanded its offerings with two new ranges: Creatine and Magnesium Gummies.
Available in various flavors, these products aim to provide consumers with an enjoyable way to incorporate two essential nutrients into their diets.
Each creatine gummy delivers 1000mg of creatine, with suggestions for consumption being to enjoy them throughout the day or take three at once. Offered in watermelon and sour apple flavors, these gummies are promoted for their ability to bolster strength, performance, and muscle growth.
With options like strawberry or tropical flavors, one serving (two gummies) of Vow’s Magnesium Gummies supplies 300mg of magnesium along with 1.4mg of Vitamin B6. These are claimed to support normal muscle function, energy-yielding metabolism, and the reduction of fatigue.
Yakult Launches Dairy-Free Product
Yakult has debuted its new product, Vitals, which is dairy-free, marking the first time the brand has omitted its signature Lactobacillus strain since entering the European market.
The Japanese probiotic brand, established 90 years ago, first launched its fermented Lactobacillus gut-health drink in Europe three decades ago, and has now introduced a soy-based drink known as Vitals.
Enriched with vitamin D, calcium, magnesium, and zinc, Vitals aims to bolster immune function and aid digestion. It is available in Strawberry and Mango & Passionfruit flavors.
Dr. Kate Synnott, corporate communications manager at Yakult Europe, emphasized that Vitals is intended to attract new consumers. “Gut health remains central to Yakult’s mission,” she explained. “However, awareness and scientific research regarding gut health’s influence on overall well-being are expanding beyond mere digestive health and immunity.”
Tosla Introduces Vegan Beauty Shot
Tosla, a Slovenian liquid nutraceutical innovator, has launched a vegan Signaling Collagen Shot in collaboration with biotechnology leader Geltor.
This Signaling Collagen Shot features Geltor’s PrimaColl biomimetic vegan collagen polypeptide combined with Tosla’s Velious Flavor Technology.
Offered as a 30 mL daily liquid supplement, it comes in a delightful cherry-raspberry flavor, delivering 1g of PrimaColl per bottle.
TRIP Launches CBD-Free Sleep Products
The UK-based CBD beverage company TRIP has enhanced its nighttime range with the introduction of Dream Gummies and Dream Powder, both formulations that are free of the brand’s signature ingredient.
These products are crafted with soothing components such as magnesium, chamomile, and valerian root, offering alternatives for consumers seeking to unwind without CBD.
According to TRIP founder Olivia Ferdi, the launch reflects the brand’s ongoing commitment to promoting relaxation. Both products come with a complimentary three-month premium membership to Calm, a leading app focused on sleep, meditation, and relaxation.
“We’ve brought calm to the daytime, and Dream Blend is an exciting progression that allows us to enhance our presence in moments when consumers are aiming to wind down,” she explained. “Our community has long requested a sleep-focused product, and we’re proud to have created options that fit seamlessly into everyday routines, aiding relaxation at night and ensuring consumers wake up revitalized for the day ahead.”
Plenish Expands Health Shots Range
Plenish, a UK-based brand specializing in health drinks and powders, has enhanced its Health Shots range with new formulas derived from cold-pressed fruits and vegetables.
The two new products aim to align with trends focused on combating inflammation and gut distress. The Fibre shot, made with cold-pressed ginger, lime, and mint, delivers 5g of fiber, while Ultra Turmeric offers a potent combination of turmeric with vitamin B12 and iron to assist in reducing tiredness and promoting recovery.
