In this second part of a three-part preview, we summarize the exciting innovations that exhibitors from ‘H’ to ‘P’ will showcase at the upcoming tradeshow.
HealthTech Bio Actives: #5A14
This year’s tradeshow will see HealthTech Bio Actives unveil a new GLP-1 companion ingredient known as Leanara. This innovative ingredient is crafted to bolster muscle mass and enhance energy levels, integrating proprietary bioflavonoids with a bioavailable form of vitamin B12. The goal is to ensure that GLP-1 users maintain their strength and vitality while pursuing weight loss.
In addition to Leanara, the company will highlight other noteworthy products, including MecobalActive—an active, bioidentical form of vitamin B12 aimed at improving both cognitive and physical performance—and DiosVein Forte, a specially micronized flavonoid fraction developed to support vascular health, improve circulation, and enhance leg comfort. Attendees can sample product concepts incorporating these ingredients at the company’s exhibition booth.
HTBA will also emphasize the market potential of Leanara during a presentation scheduled for Tuesday, May 5, titled “Beyond weight loss: Protect lean muscle and energy for GLP-1 users,” set for 4 p.m. at the New Ingredients Theatre (3D258).
Kaneka: #3B102
As the leading global supplier of Ubiquinol, the bioactive form of coenzyme Q10, Kaneka is proud to sponsor the inaugural Mitochondrial Health category at Vitafoods Europe. The company will host a three-day educational program, the Kaneka Mitochondrial Innovation Forum, in Hall 3B.
Prominent experts in marketing, science, and innovation—including Nick Morgan, David Foreman, Stephanie Berglin, Jeannie Kwa, and Yuri Ando—will discuss the latest clinical advancements and innovation prospects related to mitochondrial function at sessions held daily at 11 a.m., noon, 2 p.m., 3:30 p.m., and 4:30 p.m.
Filip Van Hulle of Kaneka remarked that these new educational initiatives represent “the natural progression of more than two decades of leadership in evidence-based ingredient innovation.”
Kerry: #3A40
In response to changing consumer preferences, Kerry will demonstrate how it’s transitioning from traditional capsules to more convenient lifestyle-friendly formats, such as gummies, powders, dissolvable strips, shots, sprays, and stick packs.
The company will also showcase its advanced flavor chemistry and taste-masking technologies, revealing how it can transform active ingredients with unpleasant flavors into enjoyable supplement options.
Kerry plans to highlight a diverse array of solutions targeting cognition, immune function, gut health, infant health, hormonal balance, and overall wellness for both men and women.
Lallemand Health Solutions: #3G146
Probiotic manufacturer Lallemand Health Solutions will showcase intriguing research that suggests its ‘psychobiotic’—marketed under the name Cerebiome—may enhance cognitive function, particularly in gamers.
Additionally, the company will present a range of probiotic solutions focused on women’s health, immune health, and healthy aging. Women’s health will be a primary focus, with demonstrations showcasing various clinically validated probiotic strains that address issues related to pregnancy, intimate health, digestive comfort, and menstruation.
In the healthy aging category, Lallemand will feature Cerenity, a probiotic designed to bolster mobility, strength, and quality of life through its influence on the gut–muscle axis. The company will share findings from a recent clinical trial that indicated Cerenity’s positive effects on physical performance and quality of life among older adults.
Lubrizol: #5B12
At this year’s tradeshow, Lubrizol will unveil several exciting new concepts, including a sugar-free gummy featuring microencapsulated curcumin, known as Curcushine.
These orange and ginger-flavored pectin gummies will deliver 100 mg of Curcushine, utilizing encapsulation techniques to boost bioavailability, stability, and flavor.
The company notes that this gummy concept represents a growing consumer preference for plant-based, low-sugar options, catering to demand for scientifically supported, beauty-from-within solutions that align with clean-label, plant-based trends.
MartinBauer Nutraceuticals: #UWA18
Plant-based ingredient manufacturer MartinBauer Nutraceuticals will make its debut at Vitafoods 2026 as a newly established nutraceuticals unit, following the merger of MartinBauer, Finzelberg, and MB-Med.
This year, the company will introduce a new branded ingredient named AnnurtriComplex, which provides a non-hormonal solution for hair health. Sourced from Annurca apples in southern Italy’s Campania region, this ingredient enhances hair keratin content, density, and weight due to its high concentration of procyanidin B2.
The standardized polyphenol profile of this ingredient supports its scientifically driven positioning, meeting the growing demand for clinically proven solutions in the nutraceutical market.
Nektium: #UWA10
Spanish ingredients company Nektium will invite visitors to their booth to sample coffee and other ready-to-drink concepts featuring its flagship ingredients Rhodiolife (a Rhodiola rosea extract) and Zynamite (mango leaf extract).
The company will share research indicating that a combined supplementation of Rhodiola rosea and caffeine significantly boosts explosive power and sustained output. They will also emphasize the versatile formulation potential of Zynamite, which can be integrated into a variety of products including energy drinks, gummies, and powders.
Additionally, Vanizem, a sleep-promoting extract derived from Aframomum melegueta (Grains of Paradise), will be available in capsule form at both the Nektium booth and the New Ingredient Zone.
Nutriearth: #3J154A
Following a positive safety review from EFSA, Nutriearth will present its bioactive vitamin D3-rich oil, derived from mealworm larvae.
Already available in North America and soon to enter the European market, Nutriearth claims that its vitamin D offers 3.3 times greater absorption than traditional lanolin-based vitamin D₃, ensuring high efficacy even at low doses.
Nutriearth will also introduce its functional vitamin D powder, branded as N-utra, designed for food fortification. This powder is already commercially available throughout Europe. Visitors can sample a madeleine cake enriched with natural vitamin D₃ while exploring the various oil and powder formulations and their applications in food products.
