Partnership places CCEP front and centre at Games
The Coca-Cola Company has been recognized as the Official Soft Drinks Partner for the forthcoming Glasgow 2026 Commonwealth Games. This collaboration combines the expertise of Coca-Cola with the prestigious event, promising an elevated experience for spectators.
The announcement of this partnership took place at Coca-Cola’s East Kilbride bottling facility, where key figures from the Commonwealth Games, including Phil Batty, chief executive of Glasgow 2026, Jon Doig, chief executive of Team Scotland, and Scottish gymnast Eilidh Gorrell, toured the site to observe its operations.
During the visit, Batty expressed enthusiasm over Coca-Cola’s involvement: “We’re proud to welcome back one of the world’s most iconic brands to the Commonwealth Games sponsor family. Coca-Cola joins us with a wealth of expertise in elevating the spectator experience at major events, while also encouraging behaviour change when it comes to sustainability, which supports our ambition to deliver the greenest Games yet.”
Throughout the Glasgow 2026 Games, Coca-Cola Zero Sugar, Powerade, and Smartwater will be the designated providers of soft drinks, sports drinks, and water respectively. The event is scheduled to take place from July 23 to August 2.
In addition to its sponsorship of the Commonwealth Games, Coca-Cola and CCEP will also serve as an Official Partner of Team Scotland during the competition.
Beyond event sponsorship, CCEP is collaborating with the environmental charity Keep Scotland Beautiful on an initiative aimed at cleaning the riverbanks near the Commonwealth Games venues along the Clyde. CCEP will contribute both funding and volunteer support for this effort.
Moreover, CCEP plans to closely collaborate with the venue’s waste management team to enhance recycling initiatives during the tournament. All CCEP bottles available at venue outlets will be recyclable, with the 500ml range comprising 100% recycled plastic.
The company has secured several partnerships within the sporting community in the UK, recently inviting members of the Special Olympics to tour the East Kilbride facility in March.
Stephen Moorhouse, general manager at CCEP GB, remarked: “Supporting the Commonwealth Games in Glasgow feels particularly special for us, because we have strong roots through our local operations in East Kilbride. Working with our partners on the ground, we’re focused on creating a positive impact for communities across Glasgow and an enjoyable experience for the thousands of people set to attend the Games.”
Key Takeaways
- Coca-Cola is the Official Soft Drinks Partner for the Glasgow 2026 Commonwealth Games.
- The partnership was announced at Coca-Cola’s East Kilbride bottling plant.
- Coca-Cola Zero Sugar, Powerade, and Smartwater will be provided during the event.
- CCEP is involved in local sustainability projects, including cleaning riverbanks.
- All Coca-Cola bottles sold at the Games will be recyclable.
FAQ
What is the role of Coca-Cola at the Glasgow 2026 Commonwealth Games?
Coca-Cola serves as the Official Soft Drinks Partner, providing products such as Coca-Cola Zero Sugar, Powerade, and Smartwater throughout the event.
When will the Commonwealth Games take place?
The Glasgow 2026 Commonwealth Games are scheduled from July 23 to August 2, 2026.
How is CCEP contributing to sustainability during the Games?
CCEP is supporting recycling efforts and is involved in local projects like cleaning up riverbanks near the Commonwealth Games venues.
Who else is partnering with Coca-Cola for the Games?
CCEP is also an Official Partner of Team Scotland during the competition.
The collaboration between Coca-Cola and the Commonwealth Games not only enhances the attendee experience but also underscores a commitment to sustainability and community engagement. As the event approaches, we anticipate an exciting atmosphere fueled by both sport and corporate responsibility.
