A Growing Trend in High-Quality Cosmetics: The Arrival of BEYONDSKIN in Northern Israel
In recent times, there has been a noticeable shift among consumers seeking elegance and indulgence, particularly in beauty and personal care products. The Lilit Cosmetics Group, Israel’s leading name in cosmetics, is responding to this desire with the expansion of its prestigious BEYONDSKIN chain to northern Israel. This new location at Ofer Hakiryon Mall brings an exclusive fragrance and beauty experience previously exclusive to Tel Aviv.
A Luxurious Retail Experience
The new BEYONDSKIN outlet represents a significant investment of approximately NIS 1.5 million, featuring sophisticated design by a renowned architect. This store is far more than just a retail space; it is designed to provide a unique experience for beauty enthusiasts. Featuring over 20 high-end niche brands, BEYONDSKIN is a cornerstone for anyone looking to explore luxury in cosmetics.
You won’t find these labels in every generic store; brands like Creed, Diptyque, Maison Francis Kurkdjian, Kilian, and La Prairie attract the discerning fragrance aficionado. The chain also showcases an exquisite array of home fragrances and candles, with prices ranging from NIS 100 to a staggering NIS 10,000 per item.
Expanding Beyond the Central Region
Previously, BEYONDSKIN operated out of just three locations: Ramat Aviv Mall, HaZahav Mall, and Ayalon Mall. The opening of the Hakiryon branch marks its first venture into the northern region, encompassing approximately 100 square meters in the mall’s upscale Fifth Avenue area. The design continues to reflect the chain’s modern and sophisticated ethos, creating an elegant atmosphere that invites exploration.
Introducing Iconic Fragrance Brands
With the Hakiryon store’s inauguration, two globally recognized fragrance brands join its luxury lineup for the first time. INITIO Parfums Privés is known for its scientifically developed scents that delve into pheromones and attraction chemistry, featuring fragrances like Atomic Rose and Side Effect. The second brand is Parfums de Marly, a French house that draws inspiration from the opulence of the 18th-century Versailles court, offering the highly sought-after scents of Layton, Pegasus, and Delina.
According to Yael Bilet Zin, CEO of Lilit Retail, “The niche and ultra-premium category is experiencing significant growth worldwide as well as in Israel.” She notes that consumers are increasingly prioritizing quality over quantity, making high-quality fragrances a coveted luxury they aren’t willing to forgo. BEYONDSKIN is not stopping here—the chain anticipates the opening of two additional stores in 2026.
Conclusion
The rise of BEYONDSKIN in northern Israel marks a pivotal moment for beauty retail in the region. By providing an exclusive array of luxury brands, consumers can now access high-caliber beauty experiences without traveling to the city. As this trend continues, it will be fascinating to see how the local market evolves and adapts to meet the growing demand for premium cosmetics.
